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Marketing Consultation & Planning
A laser focus on developing realistic, actionable strategies that align with what’s possible, creating a foundation for incremental and holistic success. From assessing current marketing efforts to managing and integrating all aspects of a marketing program, we guide organizations through the process of building a proactive, cohesive strategy designed to meet their unique needs.
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Media Relations & Communications
Strategically matching clients with targeted media outlets, platforms, and channels that can effectively tell the story. Spanning all media types like earned, social, owned, and paid, ensuring a well-rounded strategy that amplifies your message to the right audience and medium. Traditional public relations is essential to growing a connected and trusted business, we get the word out.
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Business Development & Sales Enablement
By creating essential, branded sales materials like proposals, presentations, and case studies, firms are positioned to succeed. Differentiators, value propositions, and unique selling propositions are extracted and highlighted showcasing authenticity and commitment that attracts and compels.
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Content Creation & Campaign Development
In developing tailored content across various platforms—social media, websites, email, video, and print—and building integrated campaigns that align with your business objectives, firms embody their mission and vision that is consistent, clear, and results-driven.
At MKR Communications, we believe every brand has a story worth sharing—and the right strategy can make all the difference. Specializing in media relations, sales enablement, content creation, and strategic marketing, our agency is dedicated to crafting connections that inspire, inform, and elevate. With expertise across industries like construction, design, real estate, health and wellness, and sustainability, we bring a tailored, results-driven approach to every project. From amplifying milestones to navigating complex challenges, MKR Communications partners with clients to transform ideas into impact and ensure their brand stands out in a competitive landscape.
Marketing Consultation & Planning
Effective marketing begins with a comprehensive plan tailored to a firm’s goals, projections, and possibilities. MKR Communications offers Marketing Consultation and Planning to help businesses take control of their marketing efforts with clarity and purpose. This service focuses on developing realistic, actionable strategies that align with what’s possible, creating a foundation for incremental and holistic success. From assessing current marketing efforts to managing and integrating all aspects of a marketing program, we guide organizations through the process of building a proactive, cohesive strategy designed to meet their unique needs. Potential deliverables include implementing unified marketing workflows to save time and increase efficiency, developing targeted outreach plans to boost lead generation, refining messaging for greater brand clarity and engagement, and creating proactive 12-month strategic plans to align marketing efforts with organizational goals. Each deliverable is designed to address immediate challenges while setting the foundation for long-term success.
Media Relations & Communications
Creating visibility for your firm, project, or event requires a thoughtful approach to connecting with the right audiences. MKR Communications provides Media Relations and Communications services to strategically match clients with targeted media outlets, platforms, and channels that can effectively tell their story. This service spans earned, social, owned, and paid media, ensuring a well-rounded strategy that amplifies your message to the right audience and medium. Deliverables include crafting compelling pitches tailored to specific journalists and outlets from a carefully curated media list, managing media requests and interviews, developing social and owned media content to complement earned media efforts, and integrating paid media and sponsored content opportunities for maximum reach. By aligning your goals with media planning and implementation, we help your message resonate with the audiences who matter most.
Business Development & Sales Enablement
Winning work begins with the right tools and strategy to support your business development efforts. MKR Communications offers Business Development and Sales Enablement Services to provide everything your team needs to secure new opportunities. This service includes creating essential sales materials such as proposals, presentations, and case studies, as well as managing the proposal development process from start to finish. Deliverables include writing and editing persuasive content, thought leadership ideation and creation, designing visually appealing documents, and ensuring materials align with your brand and goals. By collaborating and equipping your BD team with tailored, high-quality resources, we help you navigate competitive markets, build stronger client connections, and win more work.
Content Creation & Campaign Development
Effective marketing campaigns rely on compelling content that captures attention and drives action. MKR Communications offers Content Creation & Campaign Development services to help businesses craft messaging and campaigns that resonate with their target audiences. This service includes developing tailored content across various platforms—social media, websites, email, video, and print—and building integrated campaigns that align with your business objectives. Deliverables include copywriting, graphic design coordination, campaign calendars, and performance tracking plans. From concept to execution, we ensure your content and campaigns work together to enhance your brand, engage your audience, and achieve measurable results.
About Maureen Russell
Maureen Russell is a marketing practitioner and consultant known for her strategic advisory and leadership skills. Her deep expertise in the built environment, design, media, and climate education underscores her commitment to advancing her clients' objectives through thoughtful marketing and communications strategies.
Her practice stands out in the marketing field through a unique blend of curiosity in science, communication, and the environment. With over 20 years of experience in the AEC and Real Estate Development/Homebuilding Industries, she possesses a profound understanding of the marketing landscape, adeptly navigating various economic conditions, technological advancements, and business cycles. Her diversified portfolio includes work with major global corporations such as Vail Resorts, Stantec Consulting, and MWH Global, as well as impactful small and medium-sized organizations like Santa Barbara Audubon, Built Green Colorado, and Urban Land Institute.
As a seasoned marketing professional, Maureen is dedicated to addressing the demands of the AEC and real estate development sectors. Her strategic insight and collaborative approach make her an invaluable partner for organizations aiming to elevate their marketing initiatives.
Maureen offers extensive expertise in B2B marketing, encompassing sales enablement, digital/AI strategy, content development, project management, and targeted media campaigns across industries such as professional services, real estate development, hospitality, and nonprofit organizations. She leverages forward-thinking best practices and emerging trends to implement innovative marketing programs with measurable outcomes.