Media Relations

At MKR Communications, we specialize in helping small to mid-sized businesses amplify their brand through strategic media relations. With extensive expertise in media outreach, positioning, and engagement, we ensure your business gets the visibility and credibility it deserves. Working with MKR Communications to develop owned content based on thought leadership principles establishes subject matter expertise where it matters most: your positioning, clients and stakeholders. The caliber of this content used strategically results in earned media to further your visibility in your discipline and the industry at large. Repurposing both earned and owned media on social media channels ensures brand awareness, consistency, and targeted engagement. Let’s discuss a media relations plan tailored for YOU!

Strategic Media Outreach

We craft compelling narratives and pitch them to the right journalists, influencers, and media outlets to ensure your story reaches the right audience. Whether you're launching a new service, hosting an event, or seeking to establish thought leadership, we identify your "why" and connect you with media professionals who align with your brand. MKR offers 20+ years of experience working with the full spectrum of media outlets - from securing top-tier coverage for credibility to leveraging niche and local outlets for deep audience engagement, we foster long-term relationships with key media contacts, ensuring your business stays on their radar. We engage with journalists and influencers across social media, industry events, and direct outreach, positioning you as a go-to expert in your field.

Newsroom & Media Kit Development

A media kit is an essential tool for securing press coverage. We develop professional, well-structured media kits that showcase your brand's story, key offerings, leadership bios, high-quality visuals, and essential press materials—making it easy for journalists to cover your business accurately and favorably. Our experience curating media kits that meet industry requirements takes the quandary out of what is included, tailored, or a value-add supplement. As the keepers of the reputation, our media kit development is strategic, targeted, and always stays current!

Targeted Media List Building

An effective media list is more than just a collection of contacts—it’s a strategic asset. We research, segment, and maintain a high-quality media list tailored to your industry, ensuring your outreach efforts reach the right people. We also track evolving journalist preferences and social media trends to keep your engagement effective. The media lists are configured to CRM’s that integrate with projects, people, and events ensuring opportunities aren’t missed!

Reputation Management

In today’s fast-moving media landscape cycles, reputation management is critical. We provide guidance on brand reputation and communication, helping you navigate sensitive media situations while protecting and enhancing your brand’s credibility.

Measurable Media Impact

Our media relations approach is results-driven. We track and analyze earned media coverage, providing insights into reach, engagement, and impact, so you can see the tangible value of your media efforts.

MKR Communications transforms media relations from a challenge into a strategic advantage. Let’s tell your story, build your credibility, and position your brand for long-term success.