Insights on Marketing, Content, and Communications
Welcome to a marketing focused blog collection of articles that explore the intersection of marketing strategy, brand clarity, and purposeful storytelling. From purpose-driven communications to juicy thought leadership content, every post offers insights, reveals frameworks, and provides real-world examples that support leaders navigating complex challenges across AEC professional services, real estate, non-profits and many other unique situations.
Hearts, Heroes, and Happily Ever Afters: The Story Behind Valentine's Day
Picture this: it's mid-February, and the Romans are feeling frisky. They gather together, dressed in animal skins, ready to partake in some truly bizarre rituals. The festivities kick off with a bunch of priests running around the city, whipping people with strips of goatskin. No, seriously. It was believed that this act of flagellation would purify the city and promote fertility. Ah, nothing says "I love you" like a good old-fashioned whipping, right?
