Digital Marketing content programs
In the highly competitive and detail-oriented industries, a robust marketing content program is essential to effectively showcase your firm's expertise, projects, and services. MKR’s comprehensive marketing content program, developed over two decades of practice and innovation, ensures that your content is well-organized, high-quality, and easily accessible, ultimately enhancing your firm's visibility and credibility.
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Market Research & Analysis: Understand the client and stakeholders, industry trends, and competitor landscape to create a tailored content strategy that is measurable
Goal Setting & KPIs: Define clear objectives and key performance indicators to measure the success of content efforts
Content Calendar Planning: Develop a customized content calendar to ensure a consistent and strategic flow of content that aligns with other marketing activities
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Thought Leadership Driven Articles & Editorials: Produce informative and engaging articles that highlight your firm's projects, thought leadership, and industry insights.
Case Studies & Project Profiles: Showcase successful projects with in-depth case studies and project profile benchmarks
Multimedia Content: Produce high-quality videos and photography that capture project delivery and celebrate the client stakeholders
Technical Documents & White Papers: Develop detailed and authoritative documents that demonstrate your technical expertise and innovative solutions
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CRM Centralized Content Repository: CRM compatible to store and organize all content assets, making them easily accessible to your team.
Content Tagging & Categorization: Use a standardized tagging and categorization system to ensure content can be quickly found and repurposed.
Version & Quality Control Updates: Maintain version control to keep track of content updates and ensure that all materials are current and accurate.
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Website Management: Optimize your website to host and showcase content
Social Media Strategy: Leverage omni-channel platforms
Email Marketing Campaigns: Develop targeted email campaigns to distribute content directly to clients, stakeholders, and prospects.
SEO: Optimize content for search engines
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Performance Tracking: Use analytics tools to monitor the performance of your content across various channels
Monthly & Quarterly Reports: Provide regular reports that highlight key metrics, insights, and areas for improvement
Feedback & Iteration: Gather feedback from stakeholders
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Editorial Review Process: Establish a rigorous editorial review process to ensure all content meets high standards of quality, accuracy, and consistency
Brand Voice & Style Guide: Develop and enforce a brand voice and style guide to ensure all content reflects your firm’s unique identity and messaging
Proofreading & Editing: Provide meticulous proofreading and editing services to eliminate errors and enhance readability
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Team Training Sessions: Conduct regular training sessions to educate your team on content creation, management, and distribution best practices.
Ongoing Support & Consultation: Offer continuous support and consultation to address any challenges and adapt to evolving needs.