Marketing Consultation
A laser focus on developing realistic, actionable strategies that align with what’s possible, creating a foundation for incremental and holistic success. From assessing current marketing efforts to managing and integrating all aspects of a marketing program, a guided process of building a proactive, cohesive strategy designed to meet unique needs.
Media Relations
Strategically matching clients with targeted media outlets, platforms, and channels that can effectively tell the story. Spanning all media types like earned, social, owned, and paid, ensuring a well-rounded strategy that amplifies your message to the right audience and medium. Traditional public relations is essential to growing a connected and trusted business.
Content Creation
In developing tailored content across various platforms—social media, websites, email, video, and print—and building integrated campaigns that align with your business objectives, firms embody their mission and vision that is consistent, clear, and results-driven. Existing content, married with new technology enhances brand assets that win.
About Maureen Russell
Maureen Russell is a marketing practitioner and consultant known for her strategic advisory and leadership skills. Her deep expertise in the built environment, design, media, and climate education underscores her commitment to advancing her clients' objectives through thoughtful marketing and communications strategies.
Her practice stands out in the marketing field through a unique blend of curiosity in science, communication, and the environment. With over 20 years of experience in the AEC and Real Estate Development/Homebuilding Industries, she possesses a profound understanding of the marketing landscape, adeptly navigating various economic conditions, technological advancements, and business cycles. Her diversified portfolio includes work with major global corporations such as Vail Resorts, Stantec Consulting, and MWH Global, as well as impactful small and medium-sized organizations like Santa Barbara Audubon, Built Green Colorado, and Urban Land Institute.
As a seasoned marketing professional, Maureen is dedicated to addressing the demands of the AEC and real estate development sectors. Her strategic insight and collaborative approach make her an invaluable partner for organizations aiming to elevate their marketing initiatives.
Maureen offers extensive expertise in B2B marketing, encompassing sales enablement, digital/AI strategy, content development, project management, and targeted media campaigns across industries such as professional services, real estate development, hospitality, and nonprofit organizations. She leverages forward-thinking best practices and emerging trends to implement innovative marketing programs with measurable outcomes.