Over a decade ago, I created my first blog on Blogger. It was when I realized that I was a foodie. I LOVE to cook and I was actually getting pretty good at it…experimenting, learning, making mistakes (big ones). I called it Denver Dumpling. Whenever I made something I was particularly proud of I would post the recipe, a picture and if I had made any adjustments to the recipe that made it better. I had big dreams for this blog. I was going to monetize it and have all these affiliations on it and maybe a cooking show on the Food Network one day. Yeah, right. But it's fun to dream.

After a few months, I stopped. Not by any decision to stop, I just kind of got bored….and busy with my full time marketing job, always time-consuming beyond comprehension. Also, I pondered if the information was helpful or useful. As it turns out now, all content is useful on a website. In this age of too much information and social media distraction we have to be creating new and dynamic content in order to stay relevant, tell our story and engage our target market.

What about you? What is your blogging story? Do you have a solid content strategy that spans through entire organization? Is it consistent with your marketing materials, your elevator pitches and your business development proposals? Is your content grounded in quantitative information from your previous experiences and projects? I can help.